Posted on June 15, 2020
In the late 1980s and early 1990s, it was no secret that General Motors were in need of a big success, it was not that they weren’t selling a lot of cars, they certainly did but without a significant triumph say on the order of Ford’s Taurus, it is hard for even the world’s top automaker to keep its corporate head high, maybe that is why General Motors were trying to expand their appeal of its most successful products in the recent years with the Chevrolet Corsica and Beretta. After a slow launch in the spring of 1987, Chevy sold more than 350 Corsicas and Berettas. In 1989, GM came up with a Corsica which had a hatchback and raised a good question which was, ‘why were Chevrolet introducing a new five-door sedan when the other competitors are shutting off productions of theirs, on answer might be how the Chevy and the Corsica fit into GM’s marketing strategy as the Corsica represents an entry-level sedan for a small family. Many of Chevy’s competitors moved to more affluent markets, and they realised that as the income goes up, the demand for the five-door sedan goes down.
Chevy must be congratulated for making the hatchback rear end so attractive, and the complex shape of the glass makes it more like a notchback than a fastback, despite the large glass area, the hatch opens easily, there is an inside cargo shade attached to the hatch which can be quickly released. The floor itself is broad and deep with the seat being able to be folded, making the back-sitting area into a large luggage rack, resembling that of a small station. The rest of Corsica’s interior was the same as the earlier models which were boldly modern for its time.
Posted on June 4, 2020